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In announcing a new and in some ways strikingly different digital strategy, Heidelberg has acknowledged that it can no longer live by sheetfed sales and its own technologies alone.
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About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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Discussion
By Stan Najmr on Apr 09, 2014
Once again Heidelberg will attempt to copy what others have been doing successfully for years. The only news here is Missing Landa in Heidelberg's "new digital strategy". The approach, we know iron, others know software and new technologies, so we just have to crossbreed, will prolong Heidelberg's continuous struggle.