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Companies of all types are increasing their budgets for blogs, whitepapers, videos, Webinars, and other types of content marketing campaigns. This article examines how service providers are using social media across a number of platforms to effectively share content and differentiate their businesses in the eyes of their customers.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Patrick Whelan on Oct 24, 2013
Fantastic article Barb. The last sentence says it all. In their rush to hop on the bandwagon, too many service providers are opting for quantity over quality. Same applies for website content as well.
Best,
Patrick Whelan
[email protected]
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