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Senior Editor has been having ongoing conversations with Adobe’s Lynly Schambers-Lenox, Group Product Marketing Manager, Digital Publishing, about the impact adoption of digital publishing is having on magazinepublishers, especially for users of Adobe’s Digital Publishing Suite. In this article, Schambers-Lenox shares new data that is beginning to show real results in revenue, advertising and subscribership for publishers.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Patty T. on Apr 10, 2013
There are so many possibilities with digital publishing! With all the latest products from Adobe and Markzware, content created in Adobe InDesign and other file formats can be preflighted, searched, and converted for ePublication.
By Cary Sherburne on Apr 25, 2013
The full Adobe report references in this article is available here: http://success.adobe.com/assets/en/downloads/guides/13926_di_mobile_benchmark_final.pdf