Premium Commentary & Analysis
Thanks to Ben Miyares of the Packaging Management Institute for bringing this absolutely unique Absolut Vodka packaging story to our attention. Four million bottles, each different. How did they do it? Read more.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.
Please offer your feedback to Cary. She can be reached at [email protected].
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Deb Haines on Oct 31, 2012
I love stories like this where technology and imagination combine to create something unique, like personalized candy pieces and screen printing photographs (icing) on cakes. And, yes, I will probably buy one bottle just to add to my "variable" collection.
Deb Haines, XMPie Trainer/Specialist