BoSacks Speaks Out: DMA To Fed: Don't Ask Me About My Business
You can draw your own conclusions here about what constitutes "
By Bob Sacks
Published: August 15, 2012
You can draw your own conclusions here about what constitutes "sensible and realistic business practices" or out and about abuse of privileges and responsibilities. I expect to receive some serious heat for my stated position below.
Here is the story, the DMA responded to a letter from the government with the following statement:
"DMA is concerned that your letters (from the government) appear to question legitimate commercial data practices that are essential to America's job creation, economic growth, and global leadership,...
They go on to suggest that:
DMA reiterated its support for industry self-regulation as the most efficient and effective means to address any privacy concerns raised by marketing uses of data.
Is there anyone out there that is not pleased as punch to have the Do Not Call and the Do Not Mail programs in effect? Industry self-regulation is only effective if there is actually industry self-regulation. There is more data being collected now than ever before. The data collection is increasingly more personal with the collectee not knowledgeable of the process or the collection. I deem it a human right, as much as it is possible, to have your personal life actually personal, even in the digital 21st century. And, NO, I do not trust the DMA to be the arbitrator of what is personal and what is not. I do not and will not give the DMA the authority to send information about my unsuspecting children and grandchildren to the marketers of the free world.
Free commerce and capitalism is one thing and intrusion is another. I do recommend stringent rules and third party oversight. If the third party has to be government, I deem that better than an internal DMA committee. The abuse of big data collection is yet in its infancy. I don't dispute that it's happening, but I recommend strongly that there needs to be sensible control for the protection of everyone, even businesses.