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Marketing Automation: Learning How to Pull the Trigger
Using advanced data management and cloud-based marketing tools, marketers can send trigger-based communications and create individual campaigns specifically designed to be sent to members of a defined target audience at precisely the right time. This article provides an overview of trigger-based marketing techniques and describes how small and medium-sized businesses are leveraging trigger-based marketing to improve their bottom lines.
By Barb Pellow and Stephanie Pieruccini
Published: July 26, 2012