Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Premium Commentary & Analysis

What Printers Can Do To Thrive In This Market

We are coping with unprecedented industry consolidation and declining print volumes. As the overall volume of print declines, printing companies are scrambling to find strategies to not only survive, but to grow revenue and margins.

By Dave Erlandson
Published: April 2, 2012


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



Dave Erlandson is General Manager of Caslon & Co. (www.caslon.net ) a firm that specializes in helping companies take advantage of the new business opportunities enabled by digital printing. One of Caslon's primary activities is to serve as the North American Affiliate for PODi, the Digital Print Initiative (www.podi.org ). PODi is a leading industry association focused on developing the market for digital printing through market education and standards activities.



By James Olsen on Apr 02, 2012

Dave, I like using the word "thrive" in this article's headline. It is not only upbeat, but true. Printers can survive and grow in this economy.

For those of them that feel they cannot afford to invest in new digital presses, I suggest they consider partnering with a digital printer (either local or remote) and build the front end infrastructure that will allow them to do any or all of the directions you mention above. This makes complete sense since that's where the higher margins are anyway.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved