Although most of us understand that electronic communications are here to stay, it can still be difficult to figure out how best to leverage it in a business sense. WhatTheyThink spoke with Mohawk’s Chris Harrold, VP, Business Development, about the company’s new service platform for digital printers, Mohawk MakeReady, a great example of using the Web to deliver valuable information while building increased credibility for the business.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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