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Following up on her recent article, Graph Expo Retrospective, Senior Editor Cary Sherburne takes a look at production automation, a key "Critical Technology" as identified by the Graph Expo Must See 'ems committee. Getting started might be more affordable than you think.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By mark on Sep 30, 2011
It might be time to rethink the broad use of the nomer 'Marketing Service Provider' in the context of printers morphing to provide such services. I believe it is more accurate to describe the evolving role as a marketing infrastructure service provider. I base this on the idea of specific infrastructure services vs. overall campaign strategies and tactics. The printer as 'MSP' provides a subset tactic, or group of subset tactics, in an overall campaign strategy.
By Cary Sherburne on Sep 30, 2011
I agree with that. I never liked the nomenclature, but it has been hard to come up with another one. Your suggestion is good, but too many words. If anyone has suggestions, post them here!
By Chuck Gehman on Sep 30, 2011
Attention Printing Company Owners: Walk into to your IT guy's office. Ask him if your company uses an Enfocus Switch product. If he says no, fire him.
Then walk into your prepress department. Ask the prepress manager if the staff uses an Enfocus Switch product. If that person says no, fire her, too.
While we are firing people, go ahead and fire anyone who uses the term "marketing service provider" to refer to your printing company!
By Cary Sherburne on Sep 30, 2011
Chuck, you are too much!