As I make my way back from a PrintChina media briefing in DongGuan City, China (stay tuned for more info on this in an upcoming WhatTheyThink article), I am already looking forward to visiting Switzerland for Hunkeler Innovationdays 2011, February 14 to 17.  Our interview with Stefan Hunkeler provided good background on what to expect at this exciting digital printing event, held every two years in Lucerne. For those of you planning to attend, Hunkeler has established Innovationdays Virtual to help you prepare for your visit.  Simply visit http://www.hunkeler.ch/virtual to register, and you will have free access to a wealth of information.

In the 2011 highlights section, Hunkeler and its partners--leading digital printing system manufacturers and well-known suppliers from the finishing, consumables and IT sectors--have provided descriptions of the solutions they will be showcasing. One video interview is already posted in the interviews and discussion section, and more interviews and discussion will be available as the event nears.

During the show, WhatTheyThink will be on site to capture its spirit and excitement, with near-real-time action from the show floor for those who are unable to attend. And by registering for Hunkeler Innovationdays 2011 Virtual, new WhatTheyThink members can take advantage of WhatTheyThink premium content at no charge for six months.

We at WhatTheyThink are looking forward to supporting this exciting event, and we hope you can join us there.  If not, please take advantage of Innovationdays 2011 Virtual to learn firsthand about announcements, industry trends and other news and information both before and during the event.

Hope to see you in Lucerne.