Ever feel like praising the printing industry literally to the skies, all the way to 30,000 feet? Michael Makin, president and CEO of Printing Industries of America, will be doing just that when this interview plays to airline passengers plugging into business and technology programming produced by Sky Radio, a syndicator of content for in-flight consumption. In it, Makin discusses the industry’s status in the national economy as well as its programs for environmental responsibility—in particular, the Sustainable Green Printing (SGP) Partnership, a PIA-sponsored coalition offering certification in sustainability for printing companies. The interview clip also can be downloaded here.
Commentary & Analysis
PIA’s Michael Makin Takes to the Skies with Pro-Print Message
Ever feel like praising the printing industry literally to the skies,
About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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Discussion
By Peter Nowack on Feb 10, 2010
It is good that we're starting to get a pro-print message out there. But one has to wonder if any of the right people are out there (in this case up there) listening.
By Peter Nowack on Feb 10, 2010
To elaborate... For the most, part printing is a B2B sell, not a B2C sell. The printing industry should be focusing on communicating "The Value of Print" to marketing folk and other business decision-makers who have more media options than ever before. It's clear (at least to me) that there are some things that print does spectacularly well (and some things that no other medium can do at all). It's put up or shut up time for the printing industry. Let's spend more time DEMONSTRATING the distinct communicative power of print and less time bemoaning or bashing electronic media.
By Michael Jahn on Feb 15, 2010
YIKES - that sounded like a shamwow commercial.
By Patrick Henry on Feb 15, 2010
Michael: Shamwow? Really? I think it has much more to do with the radio guy's admittedly hokey interviewing style than with anything Mr. Makin said. He made a good statement on behalf of the industry, IMO, and It's nice to hear some preaching being done to the unconverted for a change, even if the format seems a little stale. But thanks for the comment.
Discussion
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