Earlier today, the Graphic Arts Show Company announced that Print 09 will offer an additional learning opportunity for show attendees. The "Reinvent:Print" educational theater, in booth 6129, will feature an impressive line up of more than three dozen presentations made by more than a dozen printing and marketing industry experts. The free 30-minute educational sessions will run throughout the show and begin each day at 10:30 am.
The presentations will focus on the trends, tools, and techniques that are driving the practice of marketing today and on innovative ways to integrate print into today's increasingly digital marketing mix.
I'll be making several presentations in the "Reinvent:Print" theater, including the kick-off presentation Friday morning, which will discuss why printers should consider transforming themselves into marketing services firms. Hope to see you there.
Get more information about the "Reinvent:Print" educational theater here.
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About David Dodd
G. David Dodd is available for speaking engagements and consulting projects. To get more information contact us here.
G. David Dodd is a principal of Point Balance, LLC ( www.pointbalance.com ), an executive education and management consulting firm. Point Balance provides cutting-edge management education programs designed for printing and publishing executives. The firm also provides management consulting services involving business strategy development, strategic marketing, cost management (including activity-based costing), business process management, and balanced scorecard performance management systems. Dodd is a co-author of Activity-Based Costing for Printers: An Implementation Guide, the authoritative resource relating to the use of activity-based costing by printing and publishing firms. Dodd also co-authored Making Value Added Services Work, a comprehensive reference tool for printing company managers who are just beginning to consider diversification or who have already added new services and are not receiving the benefits they expected.
David Dodd can be reached at [email protected],931-707-5105.
