Printers of all sizes are making creative use of YouTube for marketing, customer relations, and just plain fun. Warren Werbit's rant-heard-round-the-world is a viral classic. But others are making their presence known in their own ways, and the results can be a treat to watch. Kevin Keane, president and CEO of IAPHC, sent us links to videos posted by his members. This one, from Brodock Press of Utica, NY, captures the entire print manufacturing workflow in a little over two minutes: "The Rhythm of Printing," produced by Twill Printing of Berkeley Heights, NJ, speaks (and swings) for itself: Have a video that makes a statement your way? Please send us the link.
Commentary & Analysis
The Uses of YouTube
Printers of all sizes are making creative use of YouTube for marketing,
About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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Discussion
By MichaelJ on May 06, 2009
Maybe my dream will come true. The Webb/Romano Youtube channel. Siskel & Ebert of Print. Small, but fiercely loyal audience. As I've told Dr Joe a couple of times, I want the baseball cap and t shirt part of the business. Schmates are part of my DNA.
By Sue Rodman on May 11, 2009
PIAG is sponsoring a YouTube contest. The purpose of the contest is to get students, teacher and others to learn more about the SkillsUSA Georgia graphic communications and ad design competitions. In addition, we'd like to see how young people will put the pieces together. Anyone can enter. We're asking folks to put together a YouTube video from assets we have posted on Flickr. The assets are pictures and a few videos from our recent SkillsUSA Georgia statewide competition. Here are the rules and links, please enter and ask others to do the same. Deadline is June 1 and the prize is $100 cold cash! http://www.piag.org/SkillsUSA_VideoContest.pdf.