BoSacks Speaks Out: The Best Publishing Formula for Monetizing Success
BoSacks Speaks Out:
By Bob Sacks
Published: February 17, 2009
BoSacks Speaks Out: For those that know me, I’m a humble man. Well, at least sometimes. But not tonight. I have been telling my readers for over 17 years and my listeners at every lecture I have given that there is a successful monetized Internet model for publishing in the near future. Some have now begun to call it micro-payments. That is not my formula, but it is not far off either. Micro-payments may be part of the financial solution, but there are two facts that for some reason are completely overlooked or just absorbed into the mind of the body politic.
The first obvious lesson to learn is that nothing is for free. You cannot connect to the Internet for free. You cannot get data, information, news, music, pictures or anything else for free. Someone somewhere is paying for your connection to the Internet. So let’s be honest, nothing is and has ever been free. It is a stupid urban legend to think otherwise. I pay almost $100 a month for “free information”. Does that sound free to you? When I travel, and I travel a lot, I spend even more for connections in airports, in hotels, or in Starbucks. Connecting to the Internet is not free, so let’s get that straight right off the bat. Free does not exist.
Second point is that Cable TV is not free either. Yes, it seems free and there are hundreds of channels, but they ain’t free. It just feels that way because you don’t pay for the services as micro-payments. But you willing almost happily pay a monthly fee for the connection that includes hundreds of channels, movies, music, news and all sorts of information.
Now let’s be creative and add the two thoughts or concepts together. I call it consortium publishing. It is a monetized model of information distribution based on the cable TV model.
Just like cable TV there are tiers of participation. The basic program is for $5.95 a month, (fill in your own number here,) for which you get one local newspaper, one national paper and two magazines of your choice. Those magazines can be in print or preferably as digitally rendered magazines.
The next tier is the silver package. For that package you get one local newspaper, two national papers and five magazines of your choice plus two eBooks a month.
With this formula you work your way up to the Platinum package. For $89.00 a month you get everything ever published.
That is it. That is my formula for success for the publishing industry for the next 100 years. Will it be easy? No, nothing is easy. And the old time management regimes must first pass away for it to be a reality, because it is clearly too radical. But this, friend, is the future business platform for the information distribution industry. I have heard no other sensible solution that can tie all the loose elements together.
I’ve laid out the superstructure for you. Now, as Captain Jon Luc said on the Enterprise, make it so!