George Alexander writing at Beyond Print asks, Does HP Indigo use “toner” or “ink”?

This is a great question that many printers within industry ask or are confused about when evaluating digital printing systems. As Alexander points out in the article:

The effort to avoid admitting that Indigo machines use “toner” seems to be an intentional marketing tactic by HP Indigo (and by Indigo itself, prior to the HP acquisition). If you are charitable, you could say it is just an attempt at product differentiation. If you are cynical, you could call it an outright attempt to mislead. I believe HP Indigo is avoiding the use of the word “toner” (and encouraging the use of the words “ink” and “offset”) to try to make its product seem similar to offset lithography. Whatever you think of the company’s motivation, this approach has certainly created confusion in the marketplace and even among some HP Indigo employees.

I tend to agree with Alexander and the HP's European patent and will say HP's ElectroInk is a liquid toner-based ink.