Log In | Become a Member | Contact Us


Leading printing executives into the future

Connect on Twitter | Facebook | LinkedIn

Featured: @ Hunkeler Innovationdays     M&A Trends     Production Inkjet     Installations and Placements Tracker

Industry Insight

The Medium Is the Message

Swedish minimalism has long been associated with spare,

By Jmhershey
Published: March 13, 2008


Swedish minimalism has long been associated with spare, ash-blond furniture and space-age IKEA design, but a print ad appearing in Sweden’s Metro newspaper recently applies the creative concept to….McDonald’s Big ‘n’ Juicy Burger? According to Folio’s Josh Gordon, the double-page spread – printed on napkin paper - “uses almost no ad copy and a lot of paper to communicate how their bigger hamburgers need bigger napkins to handle them.” The only text in the placemat-sized ad are the words, “Big ‘n’ Juicy” appearing with McDonald’s logo in the lower right-hand corner. “Is paper-based ad messaging dead?,” Gordon asks? “I don't think so!”

 

Discussion

By Brian on Mar 14, 2008

This is why I could never be a marketing guy... I see that ad and I think "Big and juicy? There's nothing there. So that means McDonalds has nothing big and juicy. Sounds about right!"

-Brian

 

By Jan Eskildsen on Mar 15, 2008

Marshall McLuhan was right.
But if McDonalds has big and juicy stuff, I would be afraid, that it will contain too much fat.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved