Magazines may not be following the way of dinosaurs and passenger pigeons, at least according to Mark Glaser, host of PBS' MediaShift. Glaser "digs deeper" in an interview with Samir Husni, chair of the University of Mississippi's Department of Journalism, known as Mr. Magazine. Read the entire interview here - there are some great thoughts about how to balance online and offline content.
Glaser quotes Husni saying, "As long as we have human beings, we are going to continue to have ink on paper. I'm not an ostrich who puts his head in the sand because I know there are some things that print cannot compete with the new technologies. But there are also ways that the new technology cannot compete with print." Husni said he believes people will always want print periodicals, even as new media and online sites gain in popularity, but print publications should shift to more analysis and add more photos.
Discussion
By Anne Stewart on May 11, 2007
Couldn't agree more with this. I think that not just print periodicals, but print advertising, will always have a place in society, and in the marketing game. It's an essential part of an integrated media approach, and most importantly, print offers quality copy, design, and accessibility, something that the tidal wave of content we receive through new technology doesn't provide. I actually just wrote an interesting piece about this on http://www.hotcards.com/blog/" rel="nofollow">my blog. Check it out if you're interested in what's happening with printing for politicians on the campaign trail!
By Brian on May 23, 2007
Unless you're a monk, you'll always crave a material connection to the earth. Until the digital media age matures to a state where the presently temporary can be made somehow permanent and tactile, the publications industry should be wary only of the future generations who lack exposure to tactile media.
Discussion
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