American Advertising Federation recently polled 1,000 ad industry leaders according to AdWeek. Many expect to increase spending in non-traditional media. Highlights: - Just over 10 percent of those surveyed said they still earmark all of their budgets for traditional media. - 12 percent said they direct up to 40 percent of their ad dollars to nontraditional venues. - 80 percent said that the pace of change in media in 2006 was faster than in the previous year. See the full article.