Scott Glatstein recently described his view of why businesses may be struggling in an article entitled "Three Reasons Your Company's Strategy May Be Failing." He says that there are many value-creation strategies a company can follow to marketplace success and that your business strategy defines your company's intent.

Quite often, companies and organizations blame their business failures on poor strategy. In most cases, however, it's not the strategy or the plan for approaching the marketplace that should be blamed. It's the implementation of that plan and the company's inability to keep its promise that cause the enterprise to falter.

Three primary reasons your strategies may not be living up to their full profit potential:

1) The strategy fails to recognize the limitations of the existing organization.

2) Employees don't know how the strategy applies to their daily work.

3) Performance metrics and rewards are not aligned with the strategy.

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