Ad Age reported about the Kodak video that many in the industry have seen - or versions thereof. The video, posted on YouTube.com, differs from the original one shown at Graph Expo. Slightly toned down, the newest version features an older executive (actor) talking about the Kodak you grew up with and then he gets excited talking about the new Kodak. Many companies have been trying the "viral video" strategy; creating a funny hip video that lets the younger generation know that their brand is cutting edge. The Kodak video has been viewed on YouTube.com more than 125,000 times.
Commentary & Analysis
Kodak viral video
Ad Age reported about the Kodak video that many in the industry have seen -
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Discussion
By Dr Joe on Jan 10, 2007
It is not the same video. This one is about consumer photography... and this one does not insult the people, careers, and families affected as the company downsized.
By Noel on Jan 19, 2007
This one takes some footage from the other, which was really made for the Graphic Communications Group and gives it the Consumer Photography spin. There is also another, toned down version of the original one around, but without the "cojones of steel" reference and a couple of the other terms deemed inappropriate by some.
By Phil Worthington on Jan 19, 2007
Whether this is or is not the same video there is a growing tendancy within most industries to post videos on YouTube and other similar sites. This provides almost instant exposure to a product and for hardly any cost. If this method of marketing really takes off then presumably advertising costs will reduce. It would be interesting to see if any savings are passed on to the consumer....
By Dr Joe Webb on Feb 03, 2007
It's doubtful that YouTube postings would save anything in total advertising costs because the viewership is so small. A successful YT posting gets half a million views. But it does create buzz in niches. Total advertising costs would stay about the same, but companies need to spread those dollars to YT and other media.
Discussion
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