Last week Limited Brands became the third major cataloger since early November to take strides in its use of post-consumer waste recycled paper and virgin pulp from responsibly logged forests according to an article by DM NEWS.

Limited Brands is the parent company of Victoria’s Secret. Recently Dell said "it is using an average of 50 percent recycled content paper in its marketing publications and getting 15 percent to 20 percent of its paper from Forest Stewardship Council-certified sources. Williams-Sonoma Inc. said recently that it soon would begin sourcing more than 95 percent of the paper in its catalogs from environmentally friendly, sustainably harvested sources." SEE THE FULL ARTICLE