The Newspaper Association of America says advertising expenditures for newspaper Web sites increased by 23% to $638 million in the third quarter versus the same period a year ago. It is the tenth consecutive quarter of double digit increases for online newspaper advertising. Spending for print ads in newspapers totaled more than $11.1 billion, down 2.6 percent from the same period a year ago.
“Newspaper publishers are winning on the Web, as newspaper sites continue to attract consumers looking for immediate access to news and information,†said NAA President and CEO John F. Sturm. “Publishers have generated more than 5 percent of their total advertising dollars through their online properties since the beginning of the year, demonstrating that newspapers are monetizing their strong online properties. This is our tenth consecutive quarter of double digit online ad spending increases and we expect this upward trend to continue as publishers build brand loyalty with Internet properties that consumers and advertisers value.â€
Discussion
By Dr Joe on Nov 24, 2006
Unsaid in the release, but on their site http://www.naa.org/trends-and-numbers/market-databank/quarterly-newspaper-advertising-expenditures.aspx is that online ad revenues DROPPED from $667 million to $638 million. Before that gets blamed on seasonality (July and Aug are typically slow in newspapers), this is the first time that there has been any quarter-to-quarter decline EVER since they started measuring it.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free