The Newspaper Association of America says advertising expenditures for newspaper Web sites increased by 23% to $638 million in the third quarter versus the same period a year ago. It is the tenth consecutive quarter of double digit increases for online newspaper advertising. Spending for print ads in newspapers totaled more than $11.1 billion, down 2.6 percent from the same period a year ago.

“Newspaper publishers are winning on the Web, as newspaper sites continue to attract consumers looking for immediate access to news and information,” said NAA President and CEO John F. Sturm. “Publishers have generated more than 5 percent of their total advertising dollars through their online properties since the beginning of the year, demonstrating that newspapers are monetizing their strong online properties. This is our tenth consecutive quarter of double digit online ad spending increases and we expect this upward trend to continue as publishers build brand loyalty with Internet properties that consumers and advertisers value.”