Folio: Magazine has published an article about how digital workflow is reshaping the magazine industry. The article contends that tools like online insertion orders, virtual proofing and JDF files are not used.

Folio: spoke with a number of industry figures including publishers, advertisers, printers and vendors about what the industry is doing to try to reach print predictability. Almost across the board, they agree that all participating in the supply chain need to change the process and correctly implement technology. “I think the industry is moving successfully to these kind of things,” says Rich Zweiback, executive director of manufacturing at b-to-b publisher Lebhar-Friedman. “The tools are there, it’s getting people to use them that’s the challenge.”