Ad Age reports that Procter & Gamble will spend more on print and less on other mediums like TV. CEO A.G. Lafley said P&G is "reallocating investments from parts of the communication plan that aren't working as hard for us to parts ... that are." P&G hiked spending on all print which now commands 28.2% of P&G's $1.6 billion first-half outlay.
Commentary & Analysis
Procter and Gamble Pumps Up Print, To Reduce TV Spending
Ad Age reports that Procter &
About Randy Davidson
Video Center
- Inkjet, Partnerships, and Joint Development Agreements
- More Drupa 2024 inkjet announcements – part two
- Winning in Flexible Packaging through Chem-Stack Design
- Trigger Fresh Ideas in Customer Interviews
- MEGNAJET’S FLUID MANAGEMENT SYSTEMS SUPPORT C-MARX GROWTH
- Kyocera Belharra Photo Printing on the Road to drupa
- Summary of Drupa 2024 inkjet announcements Production Print
- Inkjet driving insourcing for state in-plants
WhatTheyThink is the official show daily media partner of drupa 2024. drupa Event Coverage | drupa daily programs
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Dr Joe Webb on Nov 06, 2006
The results of this media reallocation are right out of the book "What Sticks," which, sure enough, is mentioned in the article. EVERYONE in the printing business should read this book. Printers are rarely aware of how media decisions are made, and this gets into the latest thinking about it. I've decided to include the topic in the 12/6 webinar on WhatTheyThink.com I think it's so important. http://www.amazon.com/gp/product/1419584332?ie=UTF8&tag=drjoewebbcom-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1419584332" rel="nofollow">Here is how you can get this book.
Discussion
Join the discussion Sign In or Become a Member, doing so is simple and free