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Brands, agencies, and traditional media marketers are finding innovative ways to utilize mobile barcodes as an effective means of passing product information in-store, bringing static ads to life, and engaging customers through contests or loyalty reward systems. This article considers some of the things that successful marketers are doing to optimize the print/mobile customer experience.
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About Barb Pellow
A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.
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Discussion
By Steve Urmano on Mar 24, 2011
Finally an article that embraces the migration of mobile media rich - interactive technologies with the legacy print format. I much prefer this than trying to convince me that cutting trees is a green technology. With a 140 character communication format that our children embrace - we need to learn how to integrate and embrace change in order to maintain relevance.
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