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Analytics: What am I doing and can I prove it?

In the tenth article of this series, industry expert and WhatTheyThink contributor David Zwang continues his discussion about cross-media communications and production, this time with a discussion of you need to do to get audience attention, and what tools and services you need to prove you are succeeding.

By David Zwang
Published: November 22, 2010

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David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at david@zwang.com.

 

 

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This copy is for your personal, non-commercial use only. Our Reprint Service offers presentation-ready copies for distribution to your colleagues, clients or customers.