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PSDA, formerly DMIA, has made a decision that is likely to have a major positive impact on its future. The association has chosen to work with professional association management firm SmithBucklin rather than continue to operate as a standalone entity. WhatTheyThink spoke with several stakeholders to gain an understanding of what this move means for the association.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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