How Valuable Are You in the Marketing Supply Chain?

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How Valuable Are You in the Marketing Supply Chain?

I recently read two reports issued by the CMO Council that are definitely a must-read for anyone in our industry. Taken together, the two will arm innovative print service providers (dare I say marketing services providers??) with much of the ammunition they need to start a conversation at the highest levels in customer marketing organizations. Here are a few highlights, and some of them are pretty scary!

By Cary Sherburne Published: November 23, 2009

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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