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Adding sensory appeal can increase the perceived value—and the profit margin—of work produced on offset presses. This two-part overview outlines solutions and strategies for offset shops that want to dazzle their customers and sweeten their bottom lines.
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About Patrick Henry
Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.
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