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As the year comes to a close, we’re back on our soapbox about over-consumption, especially in fashion. Although we don’t mention fast fashion in this article, we are looking at you, Zara, Shein, and others who are pushing out low-quality, highly trendy stuff that usually ends up in the landfill. This article places a focus on several of the online resale platforms that make buying and selling fashion easy for consumers—even profitable—enabling a circular lifecycle and helping to reduce fashion’s horrendous climate impact. If you know of resale platforms we haven’t discussed here, please add them in the comments section, with a few words about how you have used them!
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Heidi Tolliver-Walker on Nov 13, 2024
Thanks, Cary, for bringing this up for discussion. Most buyers have no idea of the scope of the problem. A study by the Harvard Business Review found that Shein, for example, introduces 1.3 MILLION products every year. That's 108,000 SKUs per MONTH. That dwarfs any traditional retailer, so when we're talking about climate impact, those numbers are staggering.