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Consider your options for staying in touch with your customers and attracting new ones. If your first thought is a digital marketing campaign, stop! While digital channels are a common tool, they put you into a very big pond with a lot of other bait. Think outside of bits and bytes—consider print. Specially, consider a print magazine! Here’s why!
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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