The Role of Data in Building a More Sustainable Fashion Industry
We read and hear a great deal about actions that are required to reduce carbon emissions, especially in the textiles and fashion industry. But there is little talk about how to actually do this. In this article, we explain the role accurate, real-time, standard data across the industry can play in actually uncovering the “hows” of reducing the industry’s unacceptable carbon footprint.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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