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As climate conditions continue to deteriorate and brands, retailers, government, companies and other organizations continue to message about how they will help to get to Net Zero, there are lots of “green” words being used, some of which are pejorative. For example, greenwashing, greenwishing, greenhushing, and now a new one: greenstalling. In this article we discuss those terms and why brands should avoid being associated with them.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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