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Over the past couple of years, companies, governments, non-profits and individuals have made a lot of noise about achieving certain sustainability goals by 2030 (only six years away now) and Net Zero by 2050. How well are we doing? It’s a little shocking and scary!
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Wade Link on Apr 29, 2024
Maybe we start getting serious when all the politician's stop buying multi-million $$$$$ beach front mansions.
By Graham Judd on Apr 29, 2024
I think the problem is that the global warming changes are creeping up on us slowly and we are not getting the scare factor to make us jump into real action. We need radical changes right away instead of deciding we have to do things over the next twenty years. As a small printing company I change to a vegetable oil ink, a more eco friendly roller wash, and look for paper made from scraps and think, what else do I do?
The saying that pops into my head regularly is Ben Franklin's "well done is better than well said".