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Have you ever seen a promotion that is so intriguing that you fall for it? We’re all professionals, so it is a bit harder to draw us into a campaign and convince us to participate. But it does happen. We go along with the story and often we are enriched for it. And we get ideas that we can apply. Websites are built and supported with QR codes and triggers. But what happens to those digital assets after the campaign? Let’s talk.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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