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There are a many elements to print marketing. Well-designed websites that are tagged appropriately for search engines and more than a laundry list of equipment can be very effective. Well-placed signage and outbound marketing campaigns are also excellent for visibility. In the pantheon of options, there is one more thing to consider. An open house! Here’s why!
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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