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On October 6, sign companies will have an excellent opportunity to potentially attract new and young talent to their businesses. Every year, on the International Sign Association’s (ISA) Sign Manufacturing Day (SMD), participating sign shops host open houses, facility tours, and hands-on demonstrations for students to show them the opportunities that exist in the sign business—or even that the sign business exists.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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