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As Earth continues to heat up, brands, retailers and consumers alike are looking for innovate cooling technologies for textiles and apparel, and there are a number of them already on the market. As we note in this article, however, this is very much a “buyer beware” market, as not all cooling fabrics appear to operate as promised. Read on to learn more.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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