At its essence, software is a tool that is based in science, but has artistic manifestations. The style of coding, the elegance of programming expression, and the user interfaces that join the user to the software capabilities create a yin/yang relationship. Software does require care and feed, however. Here is some guidance on living with software, whether it was created in your shop, downloaded for free, or purchased from a vendor!
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Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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