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When the power dynamic is uneven across the functional areas of your print business, more powerful areas (production and sales) tend to shift manual steps to the less powerful areas (customer service).
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Wayne Lynn on Mar 29, 2023
Well said, Jennifer. And you're right, literally days of press time can be gained if the unnecessary bottleneck in customer service can be opened up. This problem has been ignored far too long!