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Here we are in 2023, and one theme in our Fall 2022 Business Outlook Survey was that, for those print businesses that languished during COVID and its immediate aftermath, 2022 was the year they got back in the black. Still, 2022 was a challenging year in many ways. Not as challenging as 2020, thankfully, but still not an easy year to navigate, and there is no doubt that 2023 will present its own challenges—and opportunities. Here are some things to keep an eye on.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By Wayne Lynn on Jan 19, 2023
Richard, your thoughts on the economic issues we face are on the mark. However, there is a much bigger elephant in the room, in my opinion, than the Fed miscalculating when to back off the interest rate increases, both the pacing and the magnitude. Defaulting on the national debt would be catastrophic. As you concluded with, expect the best and prepare for the worst.