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The venture-funded Climate Board, established in 2022, has amassed a wealth of materials on the topic of sustainability, including insights and research, and has conducted a variety of events. It was founded on the belief that knowledge-sharing is crucial to accelerating climate action. Its work attempts to bring solutions, supported by experience and evidence, to drive speed and progress. But there is a huge mountain to climb. A key finding of its research is that for many organizations, “Ambitious goals are more than twice as common as meaningful action.” This is not where we want to be. In this article, we explore some of the challenges and opportunities for mitigating climate change.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Gina Danner on Jan 16, 2023
Cary... nice article. I think the goals outlined in the article are a start. I'm struggling with how, as a modest PSP (153 employees), how do we make any real strides. Yes, we are FSC certified, we are an all-electric plant, and we recycle everything we can possibly recycle. We pay good wages.
Scope 2 & 3 measurements are relatively impossible for most companies that are considered small businesses. I have clients asking for our "Sustainability Plan" and don't even know how to get started.