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“Interactive signage” is changing from simply providing information to creating immersive experiences. At the same time, the actual mechanism by which a user interacts with a display is changing from simple physical interaction to electronic interaction.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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