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Your sales plans should reflect what you sell, how you sell, and your target customer profile. A deep dive into your customer list is the only way to evaluate which customers help you produce a profit and which may cost you money. Pat McGrew explains how to sort the good customers from the bad—and how to fire those that may be costing you money.
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About Pat McGrew
Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.
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