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Selling Features to Your Print Business Software Vendors

Doing a little more work on feature requests can have an oversized impact on the likelihood of getting into a product roadmap.

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

Discussion

By Corry Casler - PressWise on Aug 10, 2022

I think I need to send our Director of Product Management a box of brownies!

 

By Naresh Bordia on Aug 23, 2022

I agree that it is very important to share how features will solve a problem or impact an outcome to get the feature on top of the development list. Tks