Greenwashing is rampant in the fashion industry, but there is growing scrutiny on this unethical practice. Will it be enough to reduce the tide of discarded clothing and other textile items that are burned or dumped in the landfill? Will we really get to any kind of circular life cycle for fashion? There are encouraging signs, but we are far from reaching any kind of critical mass.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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