The newspaper business was in decline long before the pandemic. In fact, a publication called Newspaper Deathwatch predicted the demise of the printed newspaper in the U.S. by 2017. Luckily that did not come to pass. But what has happened is a consolidation of newspapers under large chains, the closing of many, and a reduction in the number of newsroom people they employ. The good news is that entrepreneurs and others are fighting to save local journalism. You may not hear the thunk of the printed newspaper landing on your porch, but there is hope that these efforts will boost local journalism and pause—and even reduce—the existence of local news deserts. Read on to get the full story and see how you can help.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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