Making a Commitment to Software Implementation

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Making a Commitment to Software Implementation

Commitments are hard. The sales process for print software is like dating. Everyone is full of positive hormones about potential. Then salespeople step away and the implementation begins. It gets hard. It doesn’t go back to the honeymoon phase—ever.

By Jennifer Matt Published: May 18, 2022

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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.