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We always talk about the fact that the textiles industry is the world’s second largest polluter. Raising this awareness is helpful, but only if companies take the initiative to change the way they operate to reduce pollution, water and energy use, shipping, and transport, all while treating workers well and providing a living wage. In this article, we document some of those initiatives that can act as a template for others to follow.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Chris Lynn on Nov 08, 2021
Companies reducing the impact of their manufacturing is worth a cheer, but the best thing we consumers can do is not to follow fashion. Unlike the printing and packaging sector, the fashion industry lives by making products that are perfectly serviceable obsolete every few months. Europeans use nearly 26 kilos of textiles and discard about 11 kilos of them every year. Used clothes are mostly (87%) incinerated or landfilled, and globally less than 1% of clothes are recycled as clothing.
By Cary Sherburne on Nov 08, 2021
Chris Lynn, you are absolutely right. We need to get the concept of fast fashion out of our lives. As brands, retailers and consumers. But we also need to address the rest of the issues across the entire supply chain. Consumer pressure will be key.