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Navigating the post-pandemic world in the early days of the reopening could be confusing, as there was little signage that indicated a particular location’s policies regarding mask-wearing, etc. Still, some demand for post-pandemic signage remains, although the major opportunities for sign and display graphics producers were mostly fleeting.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By Kate Dunn on Aug 03, 2021
Employee engagement is at an all time low and KPMG said that employee retention was the biggest challenge for businesses in 2021. Workers have been remote for 18 months and have lost sight of why they went to work for their companies in the first place. Friends left or were laid off, managers were focused more on keeping the lights on than they were on the wellbeing for their employees. All the technology implemented to keep employees productive during the pandemic has started to feel like big brother looking over employee's shoulders. It all means disengaged employees which means higher costs for businesses from mistakes, absenteeism and employee attrition. There might not be Covid signage but there should be environmental graphics focused on reminding employees why they love their companies. Also 57% of business-to-business companies refreshed their brand in 2020 and 2021 which should also be driving environmental graphics and signage opportunities. There are lots of wide format selling opportunities right now!